Thursday, January 20, 2011

EMC Announcement, January 18th, 2011

In an extravagant fanfare EMC made what they call the largest announcement of innovative technology in the storage industry. The announcement was certainly broad with the announcement of over 40 new products, enhancements and features. The announcement touched all of the major storage platforms with the collapsing of the CLARiiON and Celerra into the VNX family, multiple enhancements to VMAX, the introduction of the Isilon product into the EMC portfolio, a refresh and expansion of the Data Domain line and the announcement of the Data Domain Archiver product. All of which provides plenty of material for future blog topics.

However as I noted in yesterday’s blog the announcement which really caught my attention was the very aggressive poition they have taken to capture significant market share at the low end of the SMB storage space. With a well architected product and a heavy commitment to the indirect channel I foresee the EMC VNXe product creating much heartburn for the marketers at Dell, NetApp, IBM and HP.

For the enjoyment of those who like lists, see the announcement portfolio below.

1) VNXe 3100;                   2) VNXe 3300;                3) VNX 5100;
4) VNX 5300;                     5) VNX 5500;                 6) VNX 5700;
7) VNX 7500;                     8) FAST Suite (VNX);    9) Security and Compliance Suite (VNX);
10) Local Protection Suite (VNX);                            11) Remote Replication Suite(VNX);
12) Application Protection Suite (VNX);                   13) Total Protection Pack (VNX);
14) Total Efficiency Pack (VNX);                             15) Total Value Pack (VNX);
16) Data Domain Global Deduplication Array;          17) Data Domain 890 System;
18) Data Domain 860 System;                                 19) Data Domain Archiver System;
20) Data Domain Virtual Tape Library support for GDA;
21) i Series support for Data Domain;                      22) FAST VP (VMAX);
23) Federated Live Migration (VMAX);                  24) Enginuity Performance Optimization (VMAX);
25) Native 10 Gigabit Ethernet Connectivity (VMAX);
26) Data @ Rest Encryption (VMAX);                   27) VMware VAAI Integration (VMAX);
28) ControlCenter StorageScope Charge Back for FAST VP (VMAX);
29) Virtual LUN v3 (VMAX);                               30) E-Licensing Management (VMAX);
31) Thick to Thin In-Line Zero Space Reclaim (VMAX);
32) Customer Self-Service Drive Replacements (VMAX);
33) Customer Self-Service Health Check (VMAX);
34) T10 UNMAP & WRITE SAME Standard Support (VMAX);
35) TimeFinder Copy QoS (VMAX);                   36) TimeFinder Duplicate Snap (VMAX);
37) Concurrent SRDF/A (VMAX);                      38) Vault-to-Flash (VMAX);
39) Automated Port Settings (VMAX);                 40) Dynamic Back-End (VMAX);
41) + numerous other new features released as part of the new Enginuity storage operating environment for VMAX.

On a lighter side the EMC team orchestrated an attempt at Guinness Book of Records World Record for how many people you can fit into a Mini-Cooper. With the official Guinness Book of Records adjudicator on stage we witnessed 26 young ladies with rather low body fat shoehorn themselves into the vehicle. In another “Record Breaker” extravaganza we watched via a video feed from Miami Bubba Blackwell (the successor to Evel Knievel) jump over a span of 40 Symmetrix VMAX's or 8PB of virtualized storage on his Harley Davis SR750.

Quite a bit of theater that has drawn some Grinch like remarks, but after the past few years of recession and general malaise what is wrong with a little bit of glamour and glitter?

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